The privacy of individuals connected with our business, including our customers, contractors, employees, franchisees and website visitors has always been of great importance to Trumpet Media Canada Inc. (Trumpet Media). Keeping personal information in strict confidence is a cornerstone of our business. Regardless of how the range of products and services we offer our customers expands, and the technology we use changes, we will always strive to protect the privacy of personal information, subject to any consent an individual has provided for its use.

This policy describes the principles on which Trumpet Media and its associated companies, subsidiaries and divisions, will protect the privacy of personal information. The policy is based on the Canadian Standards Association Model Code for the Protection of Personal Information. While this document sets out the principles on which Trumpet Media’s privacy practices are based, privacy laws will vary from province to province and those laws may also govern Trumpet Media’s privacy practices in such province. This policy is part of Trumpet Media’s commitment to ensure that all personal information of individuals in its possession is protected and used in accordance with the law. Privacy laws across Canada are evolving, and therefore this policy is subject to change.

Personal Information is any information about an identifiable person, other than the name, title, business address and business telephone number of a person. It includes such things as a person’s home address, date of birth, social insurance number, medical and financial information. With respect to customers, such information is collected primarily in connection with services and products provided by Trumpet Media. In all cases, Trumpet Media is committed to protecting the privacy of individuals and the integrity of their personal information.

Trumpet Media is responsible for personal information under its control, including any personal information disclosed to third parties for handling or administrative purposes. Trumpet Media has designated a Privacy Officer who is accountable for Trumpet Media’s compliance with this Policy and with privacy legislation.

Trumpet Media will not collect, use or disclose the personal information of a person without the individuals knowledge and consent, except in certain limited circumstances permitted by law, such as where immediate health of a person is at risk, or in connection with the breach of an agreement or a law.

Trumpet Media will obtain consent, either express or implied, for the use or disclosure of personal information at the time of the collection of the information. In certain circumstances, consent with respect to use or disclosure will be sought after the information has been collected but before use, particularly if Trumpet Media wants to use the information for a purpose not previously identified to the individual.

An individual, subject to legal or contractual limitations, may withdraw his or her consent at any time on sufficient notice to Trumpet Media. Withdrawal of consent may result in Trumpet Media becoming unable to provide or continue to provide the person with certain services, products or benefits, and the individual will be given notice of the implications of the withdrawal of his or her consent.

Personal information will not be used or disclosed by Trumpet Media for purposes other than those for which it was collected, except with the consent of the individual or as required or permitted by law. Personal information will be retained only as long as reasonably necessary for the fulfillment of those purposes or as required by law.

Trumpet Media Canada Inc. is committed to protecting, respecting and ensuring the confidentiality of our visitors information.